The best advertising directs a company’s message directly to the customer. Direct telephone marketing is an effective way to accomplish this kind of advertising. However, the Telephone Consumer Protect Act (“TCPA”) now restricts how businesses can engage in direct telephone marketing. But, there are many other ways companies can directly…
In recent times, a significant amount of business is conducted online. The Internet connects a business to customers anywhere in the world. What happens when a dispute arises between a business in one state and a customer in another? If the customer wants to bring legal action against the business…
In recent years, social media has allowed users to instantly communicate with each other. Social media also provides a low cost and high-yield forum for communications. Because of these effects, social media is becoming the preferred way for advertisers to reach customers. A marketing campaign that includes social media can…
It seems that entrepreneurs do not simply want to capitalize on local markets anymore. An international impact is achievable with the connections available through internet and technology (e.g., e-commerce). A startup company can now achieve that international presence by utilizing cryptocurrencies and crypto-crowdfunding. Using cryptocurrencies allows a company to do…
In the past, to start a business you had to find a location, rent space, and open your doors to the public. Today, many entrepreneurs can do it all online by advertising, communicating with customers, and managing transactions using the web. Many entrepreneurs are interested in starting a new business…
In recent years, consumers have received numerous emails from merchants, all trying to sell a service or a product. While marketing and commercial activity is central to the American economy, the recipients of these emails must also enjoy their privacy. In an effort to protect against these disruptive emails, the…
In the aftermath of high profile cybersecurity breaches, businesses and consumers are alert to the real dangers of cyber vulnerability. In response, various government agencies have taken up efforts to protect against future breaches. Thus, consumers and businesses must continue to take steps to protect themselves and their private information.…
The expansion of cyber consumerism—buying and selling products over the Internet, or engaging in business over the Internet—has called into the question whether international laws are equipped to protect consumers in their online transactions. Indeed, online business often takes place over several countries, implicating the legal standards in those countries.…
With the advent of virtual currency, consumers can now conduct entire transactions online without the burden of having to seek a common currency. Bitcoin has spread across the world as a popular form of this currency. In turn, transactions can now take place without switching from one form of currency…
In a recent move to impose stricter restrictions on gun sales, Facebook and Instagram recently announced they would be taking down postings for gun sales. Specifically, they will not allow anyone without a background checks to sell firearms through their social media sites. This comes as part of a larger…