The United States Census Bureau releases statistics for e-commerce activities on a regular basis. These statistics compare the percentages from previous years in order to show the growth of the e-commerce industry. So far, the reports have indicated that the rates are rising, and this trend will most likely continue…
The internet has become the home to many advances in the world. With one click of a button, a person can communicate with another person located on the other side of the world. With another click of a button, a person can buy a shirt and have it delivered right…
ZeniMax Media, Inc. (“ZeniMax”) is a company that develops and publishes video games. These games include Fallout and Elder Scrolls. ZeniMax publishes the video games through its subsidiaries and has found widespread success in the gaming market. With that widespread success, ZeniMax was able to allocate funds for the development…
Trade secrets are important assets for a business and derive their value due to their secrecy. Trade secrets constitute confidential business information that give a competitive edge to their owner. They include industrial, manufacturing, or commercial secrets. Any unauthorized usage of a trade secret is a violation. With secrecy, a…
Trade secrets are vital to a business’s growth and development. From a practical standpoint, the advantage a business may have vanishes once the trade secret is publicly known. As a result, businesses have employed various methods to prevent the leaking of trade secrets. From confidentiality agreements to encryption, a smart…
What are trade secrets? In general, the definition of a trade secret varies from state to state. Essentially, it means any confidential information you would not want your competitors to know about. This could be anything from customer lists, marketing plans, to business models. Although, this definition is broad, it…
In general, intellectual property, includes, copyright, trademarks, and patents (collectively “IP”). According to the World Intellectual Property Organization, IP refers to creations of the mind, such as inventions, literary and artistic works, designs, and symbols, names and images used in commerce. Now, when it comes to the use of intellectual…
In 2011, Congress proposed two relatively similar bills—House of Representatives’ Stop Online Piracy Act (SOPA) and Senate’s Preventing Real Online Threats to Economic Creativity and Theft of Intellectual Property Act (PIPA)—that legislators and lobbyists hailed as providing important protections against piracy and counterfeiting online. Yet, this apparently strong support was…
Since the goal of brand management is to optimize the market’s perception of a brand, it follows that effective brand management requires establishing and maintaining a relationship with the target market. Recently, much of relationship development has been accomplished through social media. Although, brand awareness can expand with social media,…
Crowdfunding involves a large number of people contributing small amounts of money to finance a business venture, typically an early-stage startup company. Over the past several years, online crowdfunding platforms have become a popular tool for new businesses and entrepreneurs to market inventions, generate revenue, and increase customer base. While…