The best advertising directs a company’s message directly to the customer. Direct telephone marketing is an effective way to accomplish this kind of advertising. However, the Telephone Consumer Protect Act (“TCPA”) now restricts how businesses can engage in direct telephone marketing. But, there are many other ways companies can directly…
Peer-to-peer networks have provided an invaluable service that allows users to share information and data around the world. These networks became popular for media sharing, culminating in the infamous Napster scandal. Many are aware of the copyright issues that arise with the use of peer-to-peer media sharing. However, there are…
The writing is on the wall. The future of television and media consumption is moving away from network channels and physical sales to an “On-Demand Internet” streaming model. This trend has already begun with millennials. Millennials, as a group, do not subscribe to cable television or purchase music. Instead, services…
Since the 1930s, the act of publicly raising money for a startup business has been outlawed. Now, with the implementation of the Jumpstart Our Business Startups Act (“JOBS Act”), in 2012, public crowdfunding is legal and encouraged. Startup companies are no longer confined in the resources and opportunities available to…
It seems that entrepreneurs do not simply want to capitalize on local markets anymore. An international impact is achievable with the connections available through internet and technology (e.g., e-commerce). A startup company can now achieve that international presence by utilizing cryptocurrencies and crypto-crowdfunding. Using cryptocurrencies allows a company to do…
As mobile technology improves, we all do more on our mobile devices—e.g., banking, shopping, and gaming are just a few examples. The Wall Street Journal estimates the mobile apps market as a $25 billion industry. New businesses and entrepreneurs may want to jump into this growing market. When new developers…
Today, most companies are dependent on technology and their computer systems, and there are entities whose primary focus is to hack into these systems. On the other hand, a company might experience an internal breach of its network system, which causes the unauthorized release of sensitive information. Any breach into…
In recent years, every aspect of our lives has become dominated by technology—and now people are beginning to wear their technology. For example, Google has released Google Glass, a wearable computer in the form of glasses. Samsung has released the Galaxy Gear smart watch, a device that one wears as…
Computers are learning to do it all—even surf the Web. These computers, or programs, explore the World Wide Web, gathering information and processes for use in other forums. This technology, which is known as “web scraping” may also threaten website and consumer privacy concerns. Indeed, websites have a proprietary interest…
Where you visit online seems to say a lot about you. Online privacy has been in the spotlight recently, as consumers come to terms with the reality that their online tracks define who they are to marketers and government agencies. By studying this data, third parties can paint a picture…