Articles Posted in Consumer Law

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Identity theft and personal privacy are major issues, as more information is available over the Internet and linked together through social media networks.  However, even as early as the 1970s, legislatures were taking steps to protect personal information from public exposure and marketing schemes.  For example, California’s legislature has passed the Song-Beverly Credit Card Act.   In essence, this law prohibits retailers from collecting personal identification information during a credit card transaction from consumers for marketing purposes.  As the market for consumer goods spreads to the Internet, courts must decide how far protection of personal information will extend.

What Are the Provisions of the Song-Beverly Act?

The Song-Beverly Act is intended to protect consumers from unwanted marketing efforts.  This protects privacy and personal information.  More specifically, retailers are not allowed to request and record customers’ email addresses to complete a credit card transaction.  Furthermore, these retailers cannot later use these addresses for marketing purposes.  However, according to recent case law, this law only applies to “brick and mortar retailers,” or retailers that maintain a physical presence.  As such, the statute only applies to in-store transactions and not web transactions.  This is an important distinction in light of the fact that an increasing number of purchases take place online.

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In recent years, electronic spam has become a public nuisance. In response, several states, including, but not limited to, California, have enacted statutes to prevent electronic spam. As with most legislation that deals with the constantly-changing nature of the web, these statutes struggle to define the extent of their application while staying current with trends. Therefore, courts are charged with the responsibility of interpreting the intent of these laws.

What Are The Provisions of California’s Anti-Spam Statute?

In fact, California’s Business and Professions Code section 17529.5 prohibits any person or entity from sending commercial email advertisements, or spam, in three defined circumstances. First, spam is prohibited if an email advertisement uses a third-party domain without the third-party’s permission. Second, the statute prohibits email advertisements that use misrepresented information in the header. Finally, it is unlawful to use a subject line that is reasonably likely to mislead a recipient about the content or subject of the message. This section applies if the email is sent from California or if it is sent to a California email address. Accordingly, the reach of California’s legislation into other jurisdictions is also an issue for courts to interpret. Furthermore, a party bringing suit may recover both actual damages and liquidated damages. Liquidated damages are limited to $1,000 for each unlawful email and may go up to $1,000,000.

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In general, the federal government enforces privacy rights at the federal level and state governments regulate privacy standards at the state level. Depending on the area of privacy laws at issue, different government agencies have enforcement authority. For example, Office of the Attorney General, Federal Trade Commission, and Department of Health and Human Services have certain enforcement authority.

What are federal privacy rights?

The federal Privacy Act of 1974 applies privacy standards for the information that federal executives and agencies can access and disclose. However, these requirements apply only to information about U.S. citizens and legal alien residents. They do not apply to illegal immigrants or corporations.

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In recent years, online transactions, such as activities on social media networks, have exposed personal privacy to greater risks. With so much personal information available over the Internet, it is increasingly important to be aware of the applicable laws, so that your privacy is better enforced and protected. The risks can include identity theft, and data, medical, financial, or workplace breaches.

In the United States, there are overarching federal privacy laws that apply to the states. Also, each state has its own privacy laws. In general, the states can provide greater privacy protection than federal laws, but they cannot provide less protection. Privacy right violations can lead to both civil and criminal penalties, depending on the extent of the violation and the applicable laws.

What are the applicable privacy laws in California?

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Tort litigation, unlike criminal litigation, involves civil wrongs committed against a party or entity–such as a corporation. A plaintiff must demonstrate in court that the defendant is liable for plaintiff’s damages to be successful in a tort case. Mass tort litigation involves very much the same concepts except the number of plaintiffs and defendants is different. Specifically, mass tort litigation involves large numbers of plaintiffs who have suffered an injury at the hands of the same defendant, or group of defendants.

What Is Mass Tort Litigation?

Mass tort litigation involves a single wrongful act that results in harm to several victims. These types of cases involve many plaintiffs, who are all suing defendants for the wrongful act. Generally, mass tort litigation involves cases where a large group of plaintiffs are injured by defective drugs, or defective products. Cases dealing with defective drugs, or pharmaceutical claims, deal with medical products that have caused injury to consumers. These cases include both over-the-counter and doctor prescribed drugs. Alternatively, defective product cases involve consumer product claims where plaintiffs have sustained injuries, or even died, from defective products. Courts must grant permission for parties to proceed with mass tort litigation. Courts will look to see how many plaintiffs are involved, how far these consumers are located from one another, whether there are similar injuries among the plaintiffs, and whether the injuries come from a common cause or product. This last factor is necessary for a mass tort case. Otherwise, courts balance the other three factors to determine whether a case is properly deemed mass tort litigation.

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Class action lawsuits are a staple in the American court system. The notion that there is strength in numbers is shown in the extraordinarily large settlements that come from these cases. In recent years, there has been a significant increase in class action suits involving internet-based companies (e.g., Facebook, Google, Tumblr, Instagram, or MySpace).

As consumers spend more time on the Internet, sharing their work, preferences, and private information, there is a growing potential for internet law violations. Since numerous consumers engage in same or similar activities, e.g., use email to send/receive information, a single violation implicates the rights of a large group of consumers. In turn, this sparks a class action suit.

How Are Class Action Lawsuits Different From Other Suits?

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On December 19, 2013, Target issued a statement confirming a major security breach. According to the statement, approximately 40 million customers were at risk for identity theft because of the breach. Hackers had gained access to customer information, including their names, credit card numbers, debit card numbers, card expiration dates, and security codes. This incident brought light to the ongoing threat of identify theft for customers who use credit or debit cards to make purchases, either in stores or online. With this growing threat, consumers need to take care to protect themselves against potential attacks.

What Is the Extent of the Target Security Breach?

According to Target’s investigations, the hackers began accessing customer information from before Thanksgiving until mid-December. With the information they stole, which is stored on a card’s magnetic strip, the hackers could have made purchases all around the world. Indeed, hackers can also use this information to create new credit or debit cards. Although, there is no evidence the hackers also stole pin numbers, but if they had, they could have withdrawn money from customers’ bank accounts. The United States Secret Service is looking into this massive security breach. In the past, federal and state authorities have held companies liable, even issuing fines, if investigations reveal that a company did not take adequate steps to protect customer information. Analysts predict that here Target may have to spend over $100 million in legal costs to fix the security breach. Costs will increase even more if it’s forced to reimburse credit card companies for fraudulent purchases. However, in the meantime, Target’s first priority has been to act quickly to secure and protect customer information. Although, they have not reached any conclusions, initial investigations suggest the breach could have come entirely from outside hackers, or it could have been achieved with help from its employees. Either way, this level of a security breach suggests that it reached deep within the corporation.

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As an unfortunate consequence of the Internet’s expansion and usage of social media networks, online users are vulnerable to attacks in the form of cyberstalking, cyberharassment, and cyberbullying. In an effort to restore online safety, the California Legislature has imposed certain laws to provide protection to the victims.

What Remedies are Available in Cyberstalking Cases?

Cyberstalking is a form of online harassment, with the unique requirement of repeated and ongoing behavior. The remedies available to victims of cyberstalking first depend on whether the defendant’s conduct was civil or criminal in nature. Under California Civil Code section 1708.7, civil “cyberstalking” consists of a pattern of behavior that intends to “follow, alarm, or harass” the plaintiff, causing a reasonable fear for safety. A plaintiff may also be able to seek remedies if the reasonable fear for safety was for his or her immediate family members (e.g. parent, child, or spouse). To constitute cyberstalking, the pattern of behavior must take place over electronic equipment, such as telephones, computers, fax machines, or pagers. In these cases, the victims may collect financial damages, including punitive damages (e.g. a financial “punishment” to deter similar behavior in the future). Additionally, a victim of cyberstalking may ask the court to issue an injunction or temporary restraining order, which includes a court order preventing the defendant from contacting the victim in the future.

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According to changes to the Telephone Consumer Protection Act (“TCPA”), which went into effect on October 16, 2013, telemarketers must now obtain prior express consent before contacting a consumer’s wireless or landline telephone numbers using automated telephone dialing systems. Do you list your wireless telephone number for your contact information with credit card companies, banks, or utility providers? Do you receive unsolicited phone calls on your wireless telephone number regarding promotions or billing information? Are you concerned with protecting your identity and privacy? Are you a company that uses telemarketing calls to solicit customers and increase your business? If you answered “yes” to any of these questions, the latest changes to the TCPA may affect you. Please contact us today to speak with an attorney who can explain how these new amendments will alter your telephone communication privacy settings and responsibilities.

What are the New Requirements Under the Amendments to the TCPA?

Pursuant to the provisions of the new amendments, to obtain prior express consent, telemarketers must have consent in writing. Under the federal Electronic Signatures In Global and National Commerce Act (“ESIGN”), digital signatures that comply with the standards of the act will count as sufficient consent in writing. Next, the consent must specifically refer to the telephone number that the consumer authorizes as a point of contact for future telemarketing calls. Additionally, the written consent must clearly state that the consumer authorizes telemarketers to use prerecorded messages and automated telephone dialing systems in future communications. Finally, if a consumer is required to provide this consent in order to purchase any goods or services, then the consent is not valid. All four factors must be satisfied in order to have valid consent under the TCPA.

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Cyber criminals are very skilled in singling out vulnerable targets for online schemes. For instance, senior citizens are ideal candidates for cyber fraud or Internet fraud because they are more likely to have large amounts of money saved up, and they tend to have better credit, making schemes more profitable for criminals. If you are a senior citizen, or you know of an elder consumer who was a victim of Internet fraud, please contact us today to discuss available legal remedies and protections.

Why Are Senior Citizens Ideal Targets for Internet Fraud?

Older American citizens are often not familiar with the methods available to report fraud. Also, they are hesitant to report fraud because they are worried their relatives will decide they are no longer able to handle their own finances. Unfortunately, failure to report cyber crime immediately leads to a loss of evidence, and makes it very easy for cyber criminals to disappear without a trace. Furthermore, the more time that passes between the crime and prosecution, the more details and evidence are lost to memory. Cyber criminals depend on elder citizens’ weakened memory because the loss of evidence also prevents effective prosecution, and cyber criminals are able to walk away without punishment.

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