According to changes to the Telephone Consumer Protection Act (“TCPA”), which went into effect on October 16, 2013, telemarketers must now obtain prior express consent before contacting a consumer’s wireless or landline telephone numbers using automated telephone dialing systems. Do you list your wireless telephone number for your contact information with credit card companies, banks, or utility providers? Do you receive unsolicited phone calls on your wireless telephone number regarding promotions or billing information? Are you concerned with protecting your identity and privacy? Are you a company that uses telemarketing calls to solicit customers and increase your business? If you answered “yes” to any of these questions, the latest changes to the TCPA may affect you. Please contact us today to speak with an attorney who can explain how these new amendments will alter your telephone communication privacy settings and responsibilities.
What are the New Requirements Under the Amendments to the TCPA?
Pursuant to the provisions of the new amendments, to obtain prior express consent, telemarketers must have consent in writing. Under the federal Electronic Signatures In Global and National Commerce Act (“ESIGN”), digital signatures that comply with the standards of the act will count as sufficient consent in writing. Next, the consent must specifically refer to the telephone number that the consumer authorizes as a point of contact for future telemarketing calls. Additionally, the written consent must clearly state that the consumer authorizes telemarketers to use prerecorded messages and automated telephone dialing systems in future communications. Finally, if a consumer is required to provide this consent in order to purchase any goods or services, then the consent is not valid. All four factors must be satisfied in order to have valid consent under the TCPA.