The technology that we are using on a daily basis provides certain and cognizable advantages and disadvantages. The advantages are great and have allowed the public to have access to a wide range of options. The disadvantages, include, but are not limited to, security and privacy discrepancies. Technology operates to enhance a business model, idea, or operation. This is usually done by collecting and selling information for profit. These types of data collection and marketing activities have been heavily regulated by state and federal agencies in recent years. However, with every new technology, there will be new challenges.
Augmented and virtual reality technologies are no different from other types of technologies in that they are fully capable of being abused when they fall into the wrong hands. Augmented and virtual reality software or hardware applications are designed to enhance user experiences by storing and sharing information across the network. This information may include personal or confidential information that would not otherwise be accessible by third parties. Nonetheless, the designers or manufacturers of these applications make it much easier to gain access and share information with third parties – e.g., marketing or advertising agencies – which pay an incentive for gaining access to them.
The state and federal legislators should pay close attention to these technologies and their operation mechanisms so they can update existing laws and implement new laws that would properly address consumer-related issues. Now, if the AR/VR technologies are collecting health or medical information, the Health Information Portability and Accountability Act (“HIPAA”) comes into play. Also, if the AR/VR technologies are collecting a minor’s information, then the Children’s Online Privacy Protection Act (“COPPA”) would be applicable.