So, now that we know more about preemption in the CAN-SPAM Act, then what more is there to consider? There is actually quite a lot of other factors, namely standing. Now that you know how the federal CAN-SPAM Act and state laws may interact, there leaves the question of “standing.” Standing is essentially a way for individuals to claim that they can sue under the law. Without standing, a lawsuit cannot occur. So, can you sue as an individual under the law? Can you sue as a business? Who can sue?
Can an individual sue under CAN-SPAM?
In general, individuals likely cannot sue under this federal law. We can revisit the case of Gordon v. Virtumundo where the plaintiff had setup a business to profit off of violations of anti-spam legislation. He was a Verizon subscriber for his internet access, and had started his business through GoDaddy. In the trial, the court revisited the standing provisions of the CAN-SPAM Act and made three determinations. First, the federal statute was not made to stamp out all spam. Second, it was not specifically implemented to allow private right of actions. Third, plaintiff had not suffered adverse effects due to spam.