A celebrity’s image is the most vital marketable quality in the business of entertainment. Indeed, this image, like other forms of intellectual property, is very much the product that a famous personality offers into the economy for a profit. However, while other forms of intellectual property enjoy protection under copyright and trademark laws, an image is vulnerable to all sorts of cyber attacks that can cause severe and irreparable damage. Nonetheless, a celebrity can prepare and prevent cyberspace threats by speaking with an attorney to establish a plan to monitor online activity and prevent harm. Furthermore, acting immediately at the first sign of an attack can prevent on-going and permanent harm to reputation.
What is the Threat to Celebrities In Cyberspace?
Since a famous personality’s name, image, and reputation make up the underlying fame and fortune, any attack can harm the ability to work successfully. However, taking steps to secure a reputation is especially difficult in the case of public figures. For example, First Amendment free speech protections allow for public discussions involving public figures. Accordingly, it can be even more difficult to bring defamation claims where the victim of offensive remarks is in the public eye. Unfortunately, this harmful publicity can limit a celebrity’s capacity to secure future employment. Musicians face the added threat of the unauthorized use of their work product, especially over the Internet. While some use, even though it is unauthorized, provides free publicity over the Internet, this use can prove to be harmful to economic viability. Also, leaking new music allows users to learn about an artist’s new work, but it takes away from the artist’s ability to make a profit.