In recent times, the concern over the distribution of, and access to, users’ data on the web continues due to rising cyber activity. This has lead to an increase in Internet-related class action lawsuits.
What are the different types of class action categories?
One category of class actions relates to the use of internet cookies, which are utilized by websites and applications to obtain information about users’ activities. These files are saved on a user’s hard drive, so the host server gains access to certain information (e.g., user’s identity and recent transactions). “Zombie cookies” have become a concern leading to class action lawsuits, as they cannot be deleted and lead to online surveillance of users. Online advertising has also become a source of class action lawsuits, as third-party advertisers have teamed up with websites to use cookies without consent. As a result, online behavioral advertising is created based on a user’s browsing history in order to create relevant advertisements, which may violate privacy policies. Another category of class action is brought when a company website violates its own terms of service or privacy policies, sometimes leading to breached databases. The last category has to do with information contained on social media platforms. As a general matter, user profiles on social media platforms (e.g., LinkedIn, Facebook) yield a large quantity of information. These social media platforms create user profiles that are shared with third parties such as advertising firms.