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In April 2012, President Obama and the United States Congress signed the JOBS Act into law. The Jumpstart Our Business Startups (“JOBS”) Act goes a long way towards accelerating and promoting crowdfunding. Crowdfunding is the practice of raising capital for a project or business by seeking small amounts of money from several individuals or small groups. Do you operate a small business? Are you looking for new ways to gather revenue for your growth and development? Are you an individual investor looking for your next investment project? If you answered “yes” to any of these questions, then the 2012 JOBS Act allows you to redefine your approach to future investments and business.

How Will the JOBS Act Change How Small Businesses Operate?

Since the JOBS Act passed into law, crowdfunding has increased through platforms such as Kickstarter, Indiegogo, and Fundable. These platforms have helped launch all sorts of small businesses, including startup companies, film projects, music projects, and non-profit organizations. Crowdfunding has essentially redefined traditional notions of how small businesses gather funds to support projects and growth. As such, in order to take advantage of this new opportunity, small businesses must learn to market their operations and projects to the masses. Reaching a wide array of people helps these businesses appeal to the individual investors who participate in crowdfunded business. Successful crowdfunding requires a small business to establish and maintain supporters at all stages of a project or throughout the course of a company.

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As of January 1, 2012, under California Corporations Code §§ 2500-3503, traditional business corporations may organize as “Flexible Purpose Corporations.” Whereas previously, corporate directors were bound to manage corporations strictly for economic gain, this new organizational model grants directors the freedom to manage the corporation for social and environmental benefits. This gives corporations the opportunity to organize and operate as socially-aware entities, while preserving their right to maintain a for-profit operation.

What Are the Advantages of Flexible Purpose Corporations?

To qualify as a flexible purpose corporation, a company must operate so as to have a positive effect on one of the following: the community, society, environment, its employers, customers, creditors, or suppliers. Flexible Purpose Corporations also maintain greater freedom because in certain circumstances the company can waive out of extensive annual reporting requirements. Supporters of flexible purpose corporations explain that serving as a shareholder for such a corporation is increasingly beneficial because such shareholders are able to embrace the rewards of serving a greater societal interest.

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The Internet has become an expansive worldwide network and users have the freedom to access this network from multiple devices and locations. In light of this growing network, many forms of commerce have also moved to the Internet. E-commerce or commercial transactions that take place over the Internet, have become a growing part of international markets and businesses. However, this growing market has also led to the proliferation of online fraud. In addition, by gaining access to this worldwide network, also referred to as the Internet, online fraud is able to harm users and markets on a larger scale.

What Factors Indicate Online Fraud?

In order to begin to prevent online fraud with e-commerce, it is important to be able to recognize online fraud. There are certain indicators that can help online consumers recognize fraudulent activity. First, multiple orders within the same day, hour, or minute from the same user, address, or credit card will generally point to fraudulent activity. Also, shipping addresses to suspicious locations, such as abandoned buildings or P.O. boxes, may be indicators of fraudulent activity. Anonymous email accounts associated with online users placing purchases indicate a higher likelihood of online fraud. These indicators do not necessarily suggest that the online activity is absolutely fraud. Instead, these indicators help protect online consumers by arming them with early signs that can help prevent future harm.

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The U.S. Copyright Act, codified under 17 U.S.C. § 101 et seq., protects copyrighted works from infringement from wrongful users. This federal law aims to protect unique works while still allowing for creativity and future creations. To that end, individuals charged with copyright infringement can avoid liability entirely under a valid fair use defense. The fair use exception, which is codified under 17 U.S.C. § 107, provides that instances of work that fall within this exception do not constitute infringement.

How Do Courts Apply the Fair Use Exception?

Since courts have not adopted a test or set of factors to determine when the fair use defense applies, judges will look to the totality of circumstances on a case-by-case basis to determine whether the defense is appropriate. This exception allows the courts to avoid applying the statute so strictly that it prevents creativity. In Religious Technology Center v. Netcom On-Line Communication Services, Inc., the United States District Court for the Northern District of California found the fair use exception applies when a work is used for “criticism, comment, news reporting, teaching, scholarship or research.” Under the fair use exception, courts must consider the following factors: (1) purpose and character of the use; (2) nature of the work; (3) amount of the work used in comparison to the entire work; and (4) effect of the use on the potential value of the work. However, this is not a total list of considerations and courts will often look to any unique factors that affect the outcome of the case.

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A buyer who has ever committed to a wrong purchase knows the nagging feeling that accompanies the realization that committing to the purchase of a product was entirely unnecessary. Often informally referred to as “Buyer’s Remorse,” this feeling of extreme regret usually accompanies very expensive purchases, such as automobiles or real estate. Recognizing that consumers do not always make the soundest purchases, the California legislature has provided state laws that give consumers the right to cancel certain contracts after a short period of time (i.e., cooling-off period) if those contracts fall under the Buyer’s Remorse exception.

What Types of Contracts Fall Under the Buyer’s Remorse Exception?

Whether or not a contract falls under the Buyer’s Remorse exception is entirely up to the governing law in a jurisdiction. For example, California does not provide a cancellation period for automobile sales and leases. Unless a specific dealership or lease agreement provides otherwise, buyers do not have the option to cancel an automobile sale or lease without first showing legal cause. In looking to determine whether a buyer may cancel a contract after a showing of legal cause, courts will often look for instances of fraud, undue influence, illegality, or a breach of a duty. However, under California Civil Code section 1689.6(a), buyers maintain the right to cancel a contract from door-to-door sales within three days. The intent of this statute is to protect buyers from overly ambitious salespeople and give buyers the opportunity to reflect on their purchases without the overbearing presence of the salesperson.

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As cyberspace becomes a larger part of everyday life, the threat of cybercrimes becomes more prevalent. Consumers conduct all sorts of business over the Internet, which involves storing and transferring personal information on various online sites. Accordingly, the wealth of personal information available over the Internet has drawn in a new type of crime–phishing and spoofing. Cybercriminals disguise as other people, or legitimate business entities, and they entice consumers to give out personal information, such as bank account numbers. These tactics also help cybercriminals steal people’s identities.

What is the Difference Between Phishing and Spoofing?

Phishing is the practice of posing as a legitimate business entity to trick consumers into turning over personal information, such as passwords and bank account numbers. The cybercriminals then use this information to break into accounts and transfer money. They may also use this personal information to apply for credit cards, spend extravagant amounts of money, and ruin people’s credit. This is how cyber criminals perpetuate identify theft through phishing. With the right personal or financial information, cybercriminals disguise as other people, building up exorbitant debt against the victim.

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Copyright protection is commonly known to apply to inventions and artwork to protect original work from copyright infringement. However, copyright protections also extend to websites. Today, the Internet, and especially personal websites extend to all avenues of the marketplace. Individuals have blogs, businesses have websites to advertise and inform about their services, and professionals maintain websites with personal information and updates in their field of work. All of this content is subject to copyright protection and copyright infringement.

Why is it Appropriate to Copyright a Website?

Anytime a website contains unique and original content, it is subject to copyright infringement. Therefore, anytime a website owner is looking to protect the text, sound, or design contained on a website, it is appropriate to copyright the website. Website owners may also have the option to copyright portions of a website, specifically the portions of the website that are original rather than a template. Often several different parties will contribute to a website by working on different aspects. Therefore, to ease the copyright process, it is often helpful to determine authorship and ownership before creating the website. For instance, a developer may own the code for the site, a designer may own the graphical and creative aspects of the site, and the owner of the site may own the content or material. Establishing ownership will make it easier to copyright the different portions of the website.

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The central provisions of the Leahy-Smith America Invents Act (the “AIA”) went into effect in March 2013, revolutionizing the United States patent system. Traditionally, the United States had maintained a “first-to-invent” patent system, which awarded patent rights to the first inventor who created a unique invention. However, as the AIA went into effect, not only did the statute change the effects of U.S. patent law, but it also affected how inventors will make the decision of whether to file patents.

How Does the AIA Change the U.S. Patent System?

Before this new provision, the United States Patent and Trademark Office (“USPTO”) awarded patents to the individual or entity that invented first, rather than the individual or entity that filed an application for a patent first. Now, an inventor could lose patent rights to another inventor who potentially created the same invention later in time, but managed to file a patent application for the same invention sooner. Essentially, regardless of who conceptualized an invention first, the first to submit a good-faith patent application secures patent rights.

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Cybersquatting has been a highly litigated issue since Congress passed the Anti-Cybersquatting Consumer Protection Act (the “ACPA”) in 1999, codified under Title 15 U.S.C. § 1125(d). The ACPA establishes a cause of action for the bad faith registration of a domain name that is substantially similar to a trademark or personal name.

Under What Circumstances Will Courts Hold Domain Name Registrants Liable Under the ACPA?

In Xereas v. Heiss, the United States District Court for the District of Columbia found that the ACPA extends to include all registrations of a domain name, not just the initial registration. This federal law’s intent to diminish cybersquatting suggests that the ACPA meant to protect property interests in domain names throughout subsequent registrations.

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Any company conducting e-commerce with consumers in the United States must follow the applicable U.S. Internet laws. Otherwise, the company and its managers may face civil liability and criminal prosecution for violating U.S. laws. However, in the event that a business’s website is also accessible internationally, that business may also need to comply with applicable international Internet and business regulations.

Online businesses should be aware of issues relating to contracts, intellectual property violations (e.g., patent, trademark and copyright), email, spam, antitrust, privacy issues, affiliate marketing programs, online fraud, cyber piracy, cloud computing, cybersquatting, compliance and regulatory actions. For example, if a business uses an image or text on its website, it must ensure that doing so does not violate any copyright or trademark laws.

There are also jurisdictional considerations affecting websites in American and international markets. Different countries have different approaches for determining whether respective courts have jurisdiction over Internet material. Generally, jurisdictional considerations will take into account the physical locations of parties. Although, a website is not a physical being, it nonetheless maintains a physical presence in its operations. As such, an Internet transaction over a website may implicate three different jurisdictional laws: (1) the laws that apply to the user’s physical location, (2) the laws that apply to the server’s physical location, and (3) the laws that apply to the business’s physical location. In the event that a business does not maintain any physical location, courts will look to the owner or manager’s location, or the location of any warehouse that helps facilitate business. For instance, websites such as Amazon and eBay may charge a sales tax on an online transaction if such a company maintains a physical presence in a jurisdiction that charges sales tax. In February 2, 1998, in an effort to help facilitate online business, U.S. Congress passed the Digital Signature and Electronic Authentication Law (“SEAL”). SEAL provides for legal recognition of electronic signatures sent over the Internet to complete transactions. As such, SEAL expands online business, making it easier for consumers and merchants to conduct business entirely online.

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