In California, a new Facebook feature which permits an advertiser to publish or broadcast a user’s “like” of its product to others in that individual’s circle is under scrutiny.
The United States District Court in San Jose, California refused to grant a motion to dismiss which states that Facebook ads violate its user’s right of publicity by utilizing their names and photographs without authorization. However, the court dismissed an unjust enrichment claim. In the lawsuit, Facebook’s position is that user permission is not required to promote its user’s likes to those in that user’s circle, in a category it terms “sponsored stories.” Facebook contends that such information is newsworthy and exempted under California’s right-of-publicity statute. The company’s position is that its users constitute public figures.
California’s right-of-publicity statute is codified under Civil Code section 3344 which states as follows: