Introduction
On December 1, 2010, the Federal Trade Commission (“FTC”) released its highly anticipated consumer privacy protection framework titled “Protecting Consumer Privacy in an Era of Rapid Change” (“Privacy Report”). A copy of the Privacy Report may be obtained on the FTC website: http://www.ftc.gov/os/2010/12/101201privacyreport.pdf. The FTC seeks public comment on the proposed privacy framework by January 31, 2011.
The proposed privacy framework has three major components: (1) privacy by design; (2) expansion of consumer choices about how companies collect and use consumer information; and (3) increased transparency of data collection practices. All three components have already ignited a lively debate among consumer advocates, businesses, advertisers and policy makers. Although, stated as tasks that a company “should do,” there is worry the FTC could take steps to use its enforcement powers against a non-compliant company.